Expert knowledge to empower your brand
Marketing know-how, industry news and a look behind the scenes.
Blogs5 min readAI search isn’t coming — it’s already here. ChatGPT, Claude, Perplexity, and Google’s AI Overviews are answering questions your customers used to Google. And if your brand isn’t being mentioned in those…
Blogs5 min readIf you’re a marketer or just tech-savvy, you’ve probably heard of SEO, but GEO and AEO might still sound a little mysterious. Don’t worry – you’re not alone… Today, we’re breaking down…
Blogs6 min readFrom June 2025, the European Accessibility Act (EAA) will become law, and it is set to reshape many of the assumptions we’ve held about how we build, present, and manage digital content…
Blogs5 min readAppearing at the top of search engines gives your content the highest chance of being discovered by your audience. It’s a simple concept, with a well-established best-practice framework we’ve all been avidly…
Blogs4 min readIf you want your website to shine on Google, it’s not enough to just create great content. You need Google’s trust. But how do you earn it? That’s where E-E-A-T comes in.…
Blogs4 min readIntroduction In the evolving landscape of digital marketing and privacy regulations, Google Consent Mode V2 emerges as a crucial tool for businesses. As the new Digital Markets Act (DMA) comes into effect…
Blogs4 min readIn the last five years, we have seen a 158.46% increase in the number of voice assistants being used worldwide. Digital assistants such as Alexa (Amazon), Siri (Apple) and Cortana (Microsoft) are…
Blogs5 min readIn today’s digital age, the internet serves as a primary source of information and opinion for consumers. The online world has become a space where public opinion can rapidly influence a brand’s…
Blogs5 min readAccording to Google’s internal 2022 data, over 40% of consumers use TikTok as a search engine when looking for places to eat, recipes and DIY videos. TikTok search results are constantly proving…
Blogs4 min readLet’s make the switch to Google Analytics 4 (GA4) together! Has your business got around to updating to Google Analytics 4 (GA4) yet? Nope? Then keep reading, you need to take urgent…
Blogs3 min readHow does SEO work? SEO stands for Search Engine Optimisation – Basically, it improves a web page or website’s visibility across search engines and determines how well they rank towards the top…
Blogs5 min readIn this edition of Fenti SEO tips, we explore Google’s Helpful Content Update and what it means for website owners. When discussing the search engine optimisation (SEO) element of your marketing strategy,…
