Expert knowledge to empower your brand
Marketing know-how, industry news and a look behind the scenes.
Blogs5 min readLetâs settle the brand vs performance marketing debate once and for all. Brand marketing gets people to know, remember and trust you. Performance marketing encourages them to do something, such as click,âŚ
Blogs6 min readYour customers donât experience your brand through a single channel anymore. They might spot your Instagram ad on the way to work, browse your website at lunch, get a follow-up email thatâŚ
Blogs5 min readIf youâve ever looked into outsourcing your marketing, youâve probably come across the term âmarketing retainerâ. Itâs one of those phrases that gets used a lot but isnât always clearly explained. PutâŚ
Blogs6 min readWhatâs on the horizon for 2026: technology, audiences and creative style As we move into 2026, itâs clear that the marketing landscape is changing fast. For digital marketing agencies such as ourselves,âŚ
Blogs4 min readThe rapid advances of AI waits for no-one! The mighty ChatGPT has now shifted from V4 to 5, so hereâs a summary of the most significant and impactful updates. At Fenti Marketing,âŚ
Blogs5 min readWhat is brand awareness? (And how Fenti helps businesses nail it) Youâve probably heard the term âbrand awarenessâ many times, but often wondered âwhat is it really?â Rest assured, youâre not alone,âŚ
Blogs7 min readWhen it comes to marketing, casting your net wide can seem like the safest bet. After all, the more people you reach, the more potential customers, right? Well, not always. In todayâsâŚ
Blogs5 min readLetâs face it, in business, you have to stand out from the rest. And in this wild west of brands, services, and PPC campaigns, competitive analysis is your secret weapon. Or inâŚ
Blogs5 min readIn the great kingdom of marketing buzzwords, few phrases wear the crown quite like âDigital PRâ. It sounds sleek, modern, and slightly intimidating â like a social media influencer who also knowsâŚ
Blogs5 min readTAM, SAM, and SOM â Youâve most likely come across these acronyms while doing your research and given your head a good scratch⌠At Fenti, we usually prefer to skip the jargon.âŚ
Blogs4 min read2025 is almost here, and if thereâs one thing we know for sure, itâs that the world of digital marketing trends never sits still. Just when you think youâve mastered the latestâŚ
Blogs6 min readEmail click-through rates (CTR) are one of the most telling metrics in digital marketing, revealing how effective your email content is at engaging recipients. A well-crafted email campaign doesnât just rely onâŚ
